US News Today: Amazon, the world’s largest online retailer, has agreed to pay $2.5 billion to settle claims that it enrolled customers in its Prime membership program without their clear permission. Many shoppers said they were signed up for Prime by mistake, often after clicking on confusing buttons or not understanding the terms.
The settlement is one of the biggest in recent years and sends a strong message to companies about the importance of being honest and clear with customers. As part of the agreement, Amazon will also change how it presents Prime offers on its website and apps. The company promises to make it easier for people to see what they are signing up for and to cancel their membership if they wish.
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Consumer rights groups have welcomed the settlement, saying it will protect shoppers from unwanted charges and help them make better choices. Amazon said in a statement, “We are committed to providing a great experience for our customers and will continue to improve our services.”
For Amazon, this settlement is a reminder of the need to build trust with customers. For shoppers, it means more transparency and control over their online purchases. The case also highlights the growing importance of consumer protection in the digital age.